Monday, July 8, 2013

Sony Files 'PlayStation TV' Trademark...Again

Playstation TV

The Xbox One won't be the only console focused on content outside of video games.

For the second time, Sony files a trademark for "PlayStation TV" back in late June. IGN retrieved the status of the trademark. Computer and Video Games reports that a trademark was created in the same year the PlayStation 3 was launched, but the trademark was allowed to expire last September because nothing became of it.

Andrew House, CEO of Sony Computer Entertainment, is singing a different tune this time around. Last Wednesday, CVG had an interview with him and he described the market on PlayStation Network that's filled with over 110 million users.

"It's a testament to how far we've come with PlayStation 3 in building a really substantial community of networked gamers, who are also interested in other forms of entertainment.

"Whereas I think you could have slightly accused Sony of a bit of forced synergy, if we'd been trying to enact this collaboration several years ago, the fact is now, with 110 million PlayStation Network accounts worldwide, that's a substantial business opportunity for Sony Pictures to reach a different audience."

Unique content could be on the network, similar to other subscription-based programming like Netflix's Orange is the New Black or new season of Arrested Development.

We'll see if Sony actually capitalizes this time around on the PlayStation 4 and Vita, or if they just let it fall by the wayside like their new camera will probably do.

[Source: Computer and Video Games]
[Image credit: Flickr/Frei Casull]

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