Microsoft Game Studios vice president Phil Spencer announced on the Xbox News website (via Examiner) that it was important to lock up GOW for their fans.
It all comes back to our commitment to Xbox fans. The “Gears of War” franchise has a very strong, passionate and valued fan base on Xbox. Over twenty-two million units have been sold across all “Gears of War” titles worldwide, grossing over $1B dollars (US). This franchise, and these fans, are part of the soul of Xbox. By acquiring this franchise, Microsoft Studios will continue to offer them more of their favorite games and entertainment experiences from the “Gears of War” universe.
Epic Games formerly developed the franchise, but that will now move to Black Tusk Studios, formerly known as Microsoft Vancouver. Cliff Bleszinski, former head man over at Epic Games and the original creator of the series, won't be involved with this project.
Spencer also had thoughts of creating an RTS-style game with the GOW franchise, similar to what they did with Halo Wars.
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