Sony anticipates that the PlayStation 4 will sell better than its previous console in its launch window.
Bloomberg reports that because of a much lower retail price and more variety immediately compared to PlayStation 3, Sony forecasts that the PS4 will sell over five million units in its first five months.
Sony Corp. (6758) expects the PlayStation 4’s lower price and wider variety of entertainment services to drive its forecast to sell 5 million units of the game console by the end of March.
The projection for its new generation machine, set to be introduced at $399 in November, compares with 3.55 million units sold in a similar period for the PS3 which was offered in some regions at $599, Andrew House, the head of Sony’s game operation, said in an interview today. The predecessor console was released in 2006.
Considering it's $200 less at launch than the PS3 along with being out in the wild a week earlier in North America, surprisingly the company isn't expecting even more units to be sold. Perhaps they understand that more people will be locked in on grabbing an Xbox One as Microsoft has surged to the top in NA video game sales with the success of their internet service and Call of Duty series on the Xbox 360.
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